Welcome New Jersey State Bar Association members


The Rainmaker Institute in coordination with the
New Jersey State Bar Association present

Becoming a Rainmaker: Proven Strategies for Attorneys to Get More and Better Clients

Who else wants to discover proven strategies for finding more and better clients and an established system for generating more referrals?

Every year thousands of law firms waste millions of dollars on ineffective marketing. Why? Because they enjoy losing money? Of course not! They do it because they don’t know what really works in today’s hypercompetitive marketplace. They make the same mistakes over and over again hoping they will get different results.

If you are currently investing your time or money in growing your law firm or are thinking about jumping into the fray then you cannot afford to miss this hands-on, practical seminar.

Over the last decade the Rainmaker Institute has helped over 8,000 attorneys market and grow their business. We have studied some of the fastest growing law firms in the nation to discover their best practices in business development.

In this information-packed, 2 hour seminar we have distilled these best practices into several proven strategies that have the power to transform your law practice by maximizing your business development results.


     Join us and discover:


The 7 Ways to Find More Clients and How to Pick the Best Ones for Your Firm


How this Solo Attorney used a Little Known Strategy to Double Referrals in 6 months


Top 3 Ways to Drive Targeted Traffic to Your Website


Business Development Using Facebook, LinkedIn, Twitter & YouTube


How to Ethically Position Yourself as a Specialist in Your Area


Avoid the Most Deadly Marketing Mistakes Attorneys make


Why Most Advertising Doesn't Work and How to Fix It


The Top 2 Reasons why Attorneys Don’t Receive More Referrals and the Steps You Must Take to Fix This

The Rainmaker Institute is the nation’s largest law firm marketing provider specializing in lead conversion for small law firms and solo practitioners.

Over 8,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by the Rainmaker Institute.

Law firm marketing expert, Stephen Fairley, understands the marketing challenges that you face on a daily basis.

Please call 888-588-5891 or email info@therainmakerinstitute.com
for registration information.

Please double check that
your email is correct.

We will be sending you an email with details on how to download the 5 Easy Steps to Create Your Law Firm Marketing Plan ebook.

Here’s What You’ll Discover When You Read This Report:


How to identify your target market


Whether you should create a niche for your practice


How to determine your unique competitive advantage


How to select effective marketing strategies for your practice


How to create your financial plan


How to devise a Marketing Action Plan


…And much, much more!

The Rainmaker Institute is the nation’s largest law firm company specializing in small and solo law firms.

We have helped over 8,000 attorneys from hundreds of law firms generate more and better referrals and fill their practice.

We have developed cutting edge legal marketing strategies and proven steps that take the guesswork out of creating a financially successful and personally satisfying law firm.

The Rainmaker Institute offers: books and CDs, live seminars, webinars, 2 day marketing boot camps, custom in house seminars, and long term marketing solutions.


Dates for Becoming a Rainmaker Seminar


Date Time Location Rate
Due to the recent storm these events have been cancelled. We apologize for any inconvenience that this may cause you. If you are interested in having a complimentary strategy session with one our Rainmaker Advisors, please call us or click here.

Wednesday, November 14, 2012

1801 Market Street, Suite 1800
Philadelphia, PA 19103



Bar Members:
Only $77

If you are an NJSBA member

Only $97

Date Time Location Rate
Due to the recent storm these events have been cancelled. We apologize for any inconvenience that this may cause you. If you are interested in having a complimentary strategy session with one our Rainmaker Advisors, please call us or click here.

Thursday, November 15, 2012

New Jersey Law Center
1 Constitution Square
New Brunswick, NJ 08901


New Jersey Law Center

Bar Members:
Only $77

If you are an NJSBA member

Only $97


Please contact us at info@TheRainmakerInstitute.com or 888-588-5891 for more information.

"I have been marketing my firm for over a decade and I think I've been doing a pretty good job at it. We're a successful and expanding practice. However, I have long since bumped up against the fact that I know more about marketing than most of the 'marketing consultants' out there who tried to sell me their services. As a matter of fact, I think I've forgotten more about marketing than a lot of the consultants out there who wanted to work with my firm.

I have an entirely different opinion of Stephen Fairley. From our very first private consultation, he demonstrated to me that he's an 'Eighth Degree Black Belt' in marketing for attorneys. He knows the game and has opened up for me a horizon of increased and improved marketing for which I've been looking for at least the last five years. He thinks big. He knows the game and how to win at it. I strongly recommend him as a marketing consultant for law firms."

R. Brennan, Esq, Partner (CA)

                                                                                                             Read more testimonials

About Your Program Speaker
Law Firm Marketing Expert
• Master Business Coach
• Best-Selling Author

Phoenix Main Office

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

He works exclusively with attorneys and partners at small and solo law firms to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.

Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books and 7 audio and video training programs including:
bullet Rainmaker Retreat Unplugged!—5 DVD and 6 CD set (To Be Published in 2011)
bullet Rainmaker In A Box: Volume 2—5 DVD set (To Be Published in 2011)
bullet Rainmaker In A Box: Volume 1—5 DVD set (© 2010)
bullet 7 Strategies for a 7 Figure Law Firm—Free CD (© 2011)
bullet 5 Steps 7 Figure Attorneys Use to Create Powerful Law Firm Marketing Plans –Free White Paper on Law Firm Marketing Plans (© 2010)
bullet The Top 10 Marketing Mistakes Attorneys Make and How To Avoid Them –Free Special Report (© 2010)
bullet Law Firm Marketing Strategies: New Rules for the New Economy–Marketing DVD (© 2010)
bullet Rainmaker Retreat Live!–6 CD set(© 2009)
bullet Becoming a Rainmaker: Business Building Strategies for Lawyers–3 CD set (© 2008)
bullet The Business Coaching Toolkit–Obtained Amazon.com best-seller status 2 weeks after publication (© 2007)
bullet Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services (© 2006)
bullet How to Create an Information Product in 30 Days (© 2005)
bullet Plan, Promote and Profit from Your Small Business (© 2005)
bullet 7 Proven Strategies for Finding New Clients Now (© 2005)
bullet 6 Keys for Successful Leaders (© 2004)
bullet Top 10 Marketing Mistakes Business Owners Make (© 2004)
bullet 6 Secrets of Highly Successful Entrepreneurs (© 2004)
bullet Getting Started in Personal and Executive Coaching (© 2003) – Stephen’s first best-seller. Achieved rank of #1 best-selling book in the field of professional business coaching in the USA, Canada, the United Kingdom and Australia)
bullet Practice Made Perfect for Small Business Owners (© 2001) – Stephen’s first published book

He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches, has a Master’s degree in Counseling and a second Master’s in Clinical Psychology. Stephen’s doctoral training is from Wheaton College (IL) in Clinical Psychology and he practiced as a therapist for several years in Virginia and Chicago. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today's Leadership Coaching, LLC, a Chicago-based professional business coaching and consulting firm.

Through Today’s Leadership Coaching, LLC Stephen led a team of experienced business consultants and psychologists as they worked with over a dozen Fortune 500 companies, but primarily small to mid-sized, privately held businesses in the Chicagoland area. The focus of their consulting was on leadership development, high impact team building, and management training. Periodically, the team would be asked by smaller clients to consult on business development and marketing related issues. Stephen found he enjoyed the marketing aspect of consulting more than the leadership development. As a result, he spent time developing his philosophy of relationship-based marketing and how to apply this in a professional service-based company. He encapsulated in his first book, Practice Made Perfect for Small Business Owners (© 2001), which he wrote in 7 days without notes while on a cruise ship in the middle of the Caribbean. 

It was shortly afterwards that he was asked by a major New York publishing company, John Wiley & Sons to write one of the very first professional books on the newly forming field of professional business coaching. He researched and wrote his second book in six months and when Getting Started in Personal and Executive Coaching was published in 2003 it quickly achieved international best-selling status in 4 different countries: the United States, Canada, the United Kingdom, and Australia.

The very next year, Stephen was named "America's Top Marketing Coach" by CoachVille, the world's largest professional coaching association and given their top “professional coaching” industry award. He spent the next few years flying around the country speaking to industry groups, companies, and trade associations on business coaching and marketing. He soon realized his true passion was in working with small, privately held, professional service-based companies.

While living in Chicago he had the honor to speak to sell-out crowds of attorneys first at the State Bar of Wisconsin, followed by the Illinois State Bar, then the prestigious New York State Bar at their annual convention.

Since that time, Stephen has spoken numerous times for over 30 of the largest state and local bar associations in the country including: the State Bars of California, New York, Illinois, New Jersey, Indiana, Michigan, Colorado, Pennsylvania, Massachusetts, Arizona, Nebraska, New Mexico, the Los Angeles County Bar, Essex County Bar, Monmouth County Bar, Hackensack County Bar, the Washington DC Bar, Texas Young Lawyers Association, Orange County (FL) Bar, the Bay Area Lawyers for Individual Freedom, the Consumer Attorneys of San Diego, the National Association of Consumer Attorneys, and the San Diego County Bar, to name a few.

The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 8,000 attorneys from virtually every state in the country and almost every practice area.

Stephen’s work has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain's Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He is a member of the prestigious National Speaker's Association and his Rainmaker seminars are sponsored several times every year by some of the largest state and local bar associations in the country.

On a personal note, Stephen loves to travel and has been to 28 countries, has taken 12 cruises (all over the Caribbean and recently to Alaska), he enjoys boating, fishing and his two Bichon Frise dogs, is married to his college sweetheart, Ruth, and loves living in the desert just outside of Phoenix, Arizona.

For more information or to purchase one of Stephen's law firm marketing products click here.


"Stephen’s presentation was worth far more than the money I paid. I would absolutely recommend the program to any lawyer who wants to increase business."

Joseph Fazio, Partner (Ft. Lauderdale, FL)

"The program, gave me some practical tips and suggestions on gaining visibility. It also taught me that I need to focus on value rather than services."

Jenny L. Womack, Associate (Dallas TX)

"This was one of the best spent hours in training that I have had in over 20 years of practicing law. Practical and priceless for improving your practice and your life."

Susan Ann Koenig (Omaha, NE)

"Lots of very specific ideas about how to get referrals. Very useful."

Steven R. Rowland, Partner (Morristown, NJ)

"Stephen made me start thinking of things that I should have been thinking of for years.

Anthony Locascio, Associate (Piscataway, NJ) 

"Brilliant, eye-opening, powerful strategies!

Michael Otto, Solo Practitioner (Red Bank, NJ)

"Lawyers are always trying to get people to do something they don’t want to do. Rainmakers shows lawyers how to get referrals and new clients by getting people to do something they WANT to do.”

Lawrence Supp, Associate (NJ) 


                                                                                                             Read more testimonials


Cancellation and Refund Policy: Refunds for the Becoming a Rainmaker Seminar will be made provided cancellation is made in writing and received via fax a minimum of 48 hours prior to the program. A $50 administrative fee will be charged for all refunds. The cancellation fee will be deducted directly from the refund. Cancellations must be in writing and faxed to 480-907-2029 Attention: Refund Request for Rainmaker Seminar.


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